Technical Web Analyst

Amsterdam, Den Bosch | 32 - 40 hours APPLY DIRECTLY

Ready to set up data tracking which helps clients getting actual value out of their data? Let’s chat! You will be the point of contact for all things Web Analytics related. With a technical, pragmatic mind set you make sure all data tracking is future proof and done with quality, accuracy and abides to the necessary privacy compliance laws.

Read on if you want to:

  • Shape solutions (with your data) and see their impact.
  • Work with a team of 250+ experts in their respective field.
  • Work in dedicated, agile teams and are not shy to act as an expert.
  • Help our clients to grow their business with data-driven marketing.

What you’ll do as a Technical Web Analyst at Emakina

Armed with vast knowledge about tools like Google Analytics and Google Tag Manager, you’re ready to audit implementations, create measurement plans and advice our clients on how to move forward in this data driven world. Work directly with our development department to make sure all events and dataLayer pushes are done properly and consistently. You’re also not afraid to get down to the nitty-gritty when a problem arises. In addition, you don’t shy away from creating dashboards and setting the right KPIs to generate useful information that will empower the client to make the right decisions. Technical Web Analytics is the baseline for useful and reliable data.

Some of your favourite things to do are:

  • Solving issues in Google Tag Manager & Google Analytics.
  • Always making sure (analytics) data is accurate and available at all times.
  • Helping our clients grow their business by making decisions based on data.
  • Constantly striving for clear processes and standardization.

Wesley Sussenbach“You will not only help top brands getting their data tracking up and running, but you will also have a big role in shaping our products and services. The world of data collection is changing significantly. Privacy laws are becoming stricter and web browsers offer users more ways to control or even prevent their tracking. Be at the forefront of these changes and help our clients with future-proof tracking setups.”
Wesley Sussenbach, Lead Technical Web Analytics

This is you in a nutshell

  • 3+ years web analytics experience using Google Analytics (including 360 & GA4), Google Data Studio and Google Tag Manager (360).
  • Understand the (e-commerce) business, web technology and technical requirements for analytical purposes.
  • A proactive, pragmatic, and curious mindset and driven to always perfect the data.

Nice to haves

  • Experience with other industry tools like Adobe Analytics, Tealium and Segment.
  • Experience with setting up Server Side Tagging. Either through Google Tag Manager or other vendors like Tealium.
  • Knowledge of Google Cloud Platform, BigQuery and Salesforce.
  • Proven skills in SQL & JavaScript

Learn more about our company culture

More reasons to choose a job at Emakina

We offer a friendly, informal workplace to work with some of the biggest brands and digital retailers in Europe, a competitive salary and 25 vacation days a year (if you promise to come back). We have also adopted a hybrid way of working, meaning that teams are meeting in the office at least once a week to make sure they stay connected. Because flexibility is very important to us Emakinians, we also offer you the possibility for a few weeks to work remotely for example from the beach, your parents’ house or on a secluded mountain (as long as you have a good internet connection).

And equally important: at Emakina, we focus on more than just the day-to-day job. For example our dedicated Commits team organises days to donate time to great causes (such as Staatsbosbeheer!). Our People team organises many training sessions to help us develop a growth mindset and learn how to give constructive feedback, because people at Emakina truly care about each other. We also like to have fun and spend time together, whether it’s on our ski trip, company boat and parties, or by organising nerd-summits to share knowledge.

If you are curious about your future workplace, we recommend you read our company page and check out our blog articles. And check this video, where Bart, one of our Digital Marketeers, explains what he does! Finally, while you’re at it, take a look at our socials too: Linkedin Instagram

New: Emakina Den Bosch welcomes new talents

There is a lot of talent in the south of the Netherlands, so we opened an extra office in the Burgundian capital of Brabant just for you. Same company, different city. Feel welcome to have a talk with a cup of coffee and a Bossche bol!

Sound interesting? Click below to apply.
Not sure yet? Send an email to Thao with your questions through

And a special note to recruitment agencies: we love the work our in-house recruiters are doing, so no need to offer your services. Thanks!

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