Gabriel about Wolford

The Wolford case from a Tech Lead perspective

“The project was off to a good start with our first meeting at Wolford HQ in Bregenz, Austria” Gabriel, Tech Lead at Emakina NL and responsible for the Wolford B2B project, tells us. “Meeting the technical staff and employees at Wolford gave me a good idea of what the project was going to be like. It helped me understand, right from the start, where possible complexities could arise. Getting together with Wolford this early in the process gave me a rich context to work from.”

First the entire B2B system was offline, now everything runs from the platform

“It was interesting to see how personalized the B2B process was – especially when you compare it to the more standardised B2C platforms. Just imagine all those clients, targeted in different ways with personalised price agreements and promotions, varying collections and customised delivery appointments. On top of that, they all had their own ways of placing orders. It was clear that the platform needed to be multi-channel, so we included all the traditional communication channels. Needless to say, the online order shop we were building is easier and more efficient than the other channels. Even the orders placed by phone – or whatever channel you choose to place your order – will always appear in the overview of your personal B2B platform. It’s a database as much as a communication tool.”

We started at the HQ in Bregenz and launched from their new office in Antwerp

“From a technical perspective, tailoring the platform to Wolford’s range of B2B customers required a lot of tweaking. In a way, we were pioneering. Some functionalities were entirely custom built. Apart from customizations, the immense volume and quantities of orders have an impact on performance – so you have to manage these things. We did a lot of testing and worked closely with Demandware. In the end, when everything was in place, we launched at the new Wolford office in Antwerp. To get them off to a good start, we gave an extensive workshop and evaluated the first results together.”
Thanks, Gabriel!

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